Founder
Muhammad Waseem
Founder & CEO, CAARDZ LTD
I started CAARDZ after noticing the same problem from both sides of the screen. As a buyer, most digital shops online were selling the same resold templates dressed up as originals. As someone who makes things, I wanted a place to put work I’d actually stand behind — catalogued honestly, made properly, and never passed off as something it isn’t.
Right now, CAARDZ is a small, hands-on studio — I write the e-books, make the art, and take on the design commissions myself. Every catalogue number on this site has passed across my own desk before it ships.
CAARDZ Ltd is registered in the UK; I run the studio remotely and read every message that comes through the contact page personally, usually within a day or two.
On the desk
Where I work
CAARDZ is registered in London, but I run it remotely, day to day — a small studio doesn't need an office to do the work properly.
How I write
Every e-book starts as a plain outline before a single sentence of prose. Short and clear beats long and padded, every time.
How I draw
Some pieces are drawn by hand on a tablet. Others — like our current line-art prints — are vector compositions I draft with code. Either way, nothing is templated or bought in, and exactly how each piece was made is disclosed on its own product page.
Questions about a piece, or a project in mind?